Categories for Marketing

Posted on September 2, 2022, by Progressive Printing Team

We all know the safety benefits of reflective gear. Construction crews, traffic controllers, landscapers and factory workers all wear some kind of reflective gear to reduce the risk of work related injuries. The bright safety vests or shirts increase the chances of the wearer being seen by incoming traffic or by machine operators. This doesn’t guarantee that no injuries will occur but it does help with visibility. However, do you know why you need custom reflective shirts?

Custom reflective shirts advertises your business

Custom reflective shirts essentially turn your crew into walking billboards. The reflective shirts are made to catch everyone’s eye, right? Why not add your business name, logo and phone number and increase the chances of your services getting some recognition? The cost of customizing reflective shirts is minimal compared to the long term benefits.

Does your crew wear their uniforms places other than the job site? Whenever your staff takes their lunch break or makes a stop before or after work, the first thing potential customers are going to notice is the bright clothing! The second thing potential customers will notice is your logo on the shirt. Custom shirts are a great cost-saving way to advertise your business since they go wherever your employee goes!

Custom shirts identify your staff

There are many circumstances out there where it’s beneficial for everyone to know who is who on a job site. If you’re subcontracting your services to a construction company that is working with other subcontractors then it’s good to know whose doing what job. The same for landscapers when it comes to commercial and residential work. Customers like to know who is on the property and if they have a right to be there.  It puts everyone’s mind at ease when they can tell at one glance why someone is on the premises. 

Posted on June 26, 2018, by Progressive Printing Team

Work uniforms aren’t just t-shirts. They project a professional image and, quite effortlessly, promote your company at the same time. At PrintIT4less.com, our work t-shirts are designed with your specific needs in mind, made with the highest quality of screen printing standards. Why? Because we believe every employee deserves to feel comfortable, and your business deserves to stand out. What makes work uniforms so special, you ask? Read on!

1. Professional Image: As mentioned above, work uniforms aren’t just pieces of fabric–they’re also a first impression. Much like handing out a business card, work uniforms tell a lot about your company. From the color and design, to the wording you choose to include, it all makes a difference at first glance. Selecting the appropriate uniform for your employees can help in establishing a professional business look. The best part? You get to decide what goes on your work t-shirt. Your logo, your slogan, and any design you feel best reflects your brand!

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Posted on May 29, 2018, by Progressive Printing Team

With media consumption at an all-time high, it is no surprise that businesses are in high demand of not only office supplies, but marketing materials that help keep their brands alive. Competitive pressures continue to rise, forcing the printing industry to adapt its methods to achieve superior efficacy. Workflow automation has proven highly effective to printing companies catering to the needs of a diverse clientele.

What is workflow automation exactly? It refers to a process (automation software) that replaces manual and paper-based processes by incorporating automated tools to help with repetitive tasks–such as digital or content output. Essentially, it gives humans a break. Workflow automation is not just about replacing manual labor, it’s also faster, cheaper, and increases efficiency by reducing errors.

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Posted on April 25, 2018, by Progressive Printing Team

With continuous advances in technology, industries of all kinds are working hard to stay up-to-date with the latest trends in order to remain a top contender. More so than ever before, businesses are using digital marketing techniques to promote their brand–and while the printing industry may seem like an ancient concept, according to recent reports, print is not only coming back with a bang, it’s also trending.

A 2017 article published by PrintingImpressions stated that Idealliance is anticipating that commercial printing industry sales will grow from 1.5% to 3.0% in 2018. Why the sudden increase in sales? For one, successful marketing (in this day and age) is largely equated with how well a company can advertise through personalization and visualization. In fact, the marketing realm relies heavily on visually communicating with the customer. More and more businesses are coming up with creative ways to use digital media to spread their message and raise brand awareness. With the revival of print, you don’t only have to stand out online, there’s an entire offline world ready to be explored. Equipped with some pointers from our fellow Vistaprint Corporate, and thorough research of our own, we’re here to tell you what your company can do to not get lost in the digital crowd.

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Posted on April 18, 2018, by Progressive Printing Team

We live in a world that is inundated with visuals. Everywhere we look, there is a billboard, a sign, an ad, or a commercial. It almost seems like you just can’t escape. With technological advancements and companies constantly competing to unveil the latest, trendiest apps, we have unlimited access to visuals–right from screens of our cell phones. Over the years it has become evident, especially in sales and marketing, that the more visual, the more powerful the message. Companies are increasingly using all kinds of visuals and image-based platforms to set their brands apart.

Social media sites such as Pinterest, Etsy, Tumblr, Instagram, Facebook, and many more are all about visuals. In a way, visual marketing is an entire language on its own–a universe of colors and images that elicit emotion, action, and communication. So, how do visuals actually affect the consumer? Is there a part of our human brains that are wired to be drawn to aesthetics? There are certainly studies to back this theory. From color psychology to emotional design–there are undoubtedly factors that influence how a consumer views a product. Have you ever been in a store and wanted to buy a product that you don’t really need, but feel compelled to because it’s just “so pretty”? Have you ever watched a food channel and drooled over the presentation of certain meals? You can’t actually smell or taste it–but you can visualize how delicious it must be.

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Posted on March 31, 2014, by Progressive Printing Team

Printing professional pictures on business cards is beneficial for services where a friendly face can make an impact and aide in gaining the trust of potential clients. Adding your picture to your business card will allow your customers to get to know you before they take the next step in acquiring your services. Connecting a face with a company makes the business more approachable and memorable.

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Posted on August 20, 2013, by Progressive Printing Team

There are so many choices to make when it comes to marketing. Mailers, newspaper ads, billboards, commercials, social media and now door hangers have been thrown into the mix. But how good of a marketing tool is a door hanger?

For local businesses, door hangers could be a customer gold mine.

Mailers are easier but more expensive and most of them go from the mailbox straight to the trashcan. Consumers rarely open mailers. The biggest challenge is getting them to open that plain white envelope. Door hangers, however, are right at the consumer’s fingertips. A potential customer has to remove your door hanger from their door but by that time they’ve already seen your eye-catching advertisement without needing to remove it from an envelope.

Many of the same marketing tips that apply to mailers and ads also apply to door hangers:

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Posted on December 11, 2012, by Progressive Printing Team

One of the most effective and readily available tools at any business’ disposal is their business cards.  As every business person knows, the best referral is one that is given to you by someone else.

This type of referral reinforces the confidence and basically qualifying you and your business.

A well designed business card is the most important marking tool. It’s compact, it can be visually compelling, has all your contact information, it can contain coupons, it’s low cost and it is tangible. Unlike an email, you can touch a business card, put it in your pocket and retrieve it without use of a computer.

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Posted on August 15, 2012, by Progressive Printing Team

Business cards are perhaps some of the most common print advertising. They earned their popularity mostly by convenience. They are easy to carry, distribute and impress prospective clients when done right. The anatomy of a great business card lends to this success.

Business cards need not only to be informational, but they need to be great marketing as well. A great business card will effectively convey the message, demeanor and purpose of your business…. In a very small, highly portable amount of space.

Studies have shown that two thirds of people don’t look at business cards handed to them because they don’t find them engaging. While studies have shown than many do not look at the cards, over 80% say they keep them. Your business card needs to be “dressed for success”.

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Posted on August 14, 2012, by Progressive Printing Team

We are asked all the time, what is the best method of marketing with postcards. As a printer of custom postcards we might be the best source for this answer. Printers know exactly who is ordering and reordering these products. Businesses would not be spending good money year after year on a marketing method that does not work.

Keeping the message and the custom design of the postcard simple with clean graphics, simple language and an offer that will interest your target audience is key. Always give a reason for your new clients to pick up the phone or visit your website to find out more about you and your postcard offer. As far as we know the best reason anyone would take time to contact you is if they are offered a valuable discount, free deal or helpful tip. The trick to marketing in this way is similar to website marketing in that you do not get to talk or look at the potential lead. This is best overcome by making certain the reader knows and trusts you, your company and your standing as an “authority” or “leader” in your business.

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